Outdoor Advertising

What Do LED Screens Mean in Outdoor Advertising?

LED screens in outdoor advertising are digital panels placed in public spaces and seen by a wide audience — on buildings or along roadsides, in bus stops, train stations, airports and other high-footfall locations. Their role is to catch passers-by's attention and deliver brand messages in busy places, at any hour and in any weather.

The Right LED Screen Type

For advertising panels and billboards we recommend outdoor screens with a P1.5-P10 pixel pitch, depending on location, size and other factors; a minimum brightness of 4,000 cd/m² and IP65 protection — resistant to rain, dust and direct UV radiation.